With so many social media platforms available to the marketer, should a company adopt only one platform as its main/primary channel? Companies should consider using multiple social media sites but with a strategy that is specific to their business. Defining goals and understanding who the target audience is is the first step in defining which social channels to use. Social media has changed the...
In my first post we looked at Landing Pages and why they are important to a nonprofit fundraising campaign. Assuming that we've implemented the landing page and campaign, both online and nonline, we'll examine the analytics to look at the conversion rate. Conversion Rate - The ratio of conversions over a relevant denominator. We started our analysis by looking at the sources that...
In this first post I will look at Landing Pages and their importance to the nonprofit sector when implementing fundraising campaigns. What is a landing page? A landing page is the first page a visitor arrives at on your website based on a specific marketing effort. When driving traffic to your website in a specific marketing campaign, a nonprofit fundraising effort for example,...
